Privacy Policy

1. Overview

This Privacy Policy explains how ActiveAI (“ActiveAI,” “we,” “us,” or “our”) collects, uses, shares, and protects your information when you visit our website, purchase our products, or interact with our services (together, the “Services”).

2. Data We Collect

We may collect the following categories of data:

  • Order & Account Data: name, email address, billing information, and purchase details.
  • Survey/Intake Data: training goals, experience level, schedule, equipment, preferences, and optional notes.
  • Support & Communications: messages you send us (email, contact forms), and related metadata.
  • Usage & Device Data: IP address, browser type, pages viewed, referring/exit pages, and timestamps.
  • Cookies & Similar Tech: identifiers used for essential functions, analytics, and preferences (see “Cookies”).

Sensitive data: We do not require medical information. If you voluntarily provide health-related notes, use general, non-sensitive descriptions only.

3. Sources of Data

We collect information directly from you (checkout, surveys, email), automatically via our website (cookies/analytics), and from service providers processing transactions or delivering documents on our behalf.

4. How We Use Your Data

  • To process orders, deliver personalized training plans, and provide customer support.
  • To operate, secure, debug, and improve our Services.
  • To communicate service updates, transactional emails, and policy changes.
  • To analyze anonymized/aggregated trends for product development and quality assurance.

5. AI Processing

We may use trusted AI providers to transform your survey inputs into structured plans. We minimize shared fields and avoid uploading payment data. AI outputs are for informational purposes and should not be treated as medical advice.

6. Legal Bases (EEA/UK)

  • Contract: to fulfill purchases and deliver plans.
  • Legitimate interests: to operate, secure, and improve the Services.
  • Consent: where required (e.g., certain marketing or optional cookies).
  • Legal obligation: to comply with law and enforce our terms.

7. Sharing & Disclosure

We do not sell your personal data. We may share information with:

  • Service Providers/Processors: e.g., payment gateways, automation, document generation, email delivery, analytics.
  • Legal/Compliance: to comply with law, protect rights, or respond to lawful requests.
  • Business Transfers: in connection with a merger, acquisition, or asset sale, subject to standard protections.

8. International Transfers

We may process data in countries other than yours. Where required, we use appropriate safeguards (e.g., Standard Contractual Clauses) for cross-border transfers.

9. Retention

We retain personal data for as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Survey data may be retained to support plan regeneration or customer service.

10. Security

We use reasonable technical and organizational measures to protect your data. However, no method of transmission or storage is completely secure.

11. Your Rights

Depending on your location, you may have rights to request access, correction, deletion, portability, restriction, or objection to certain processing. To exercise rights, contact us (see “Contact”). We may verify your identity before responding.

12. Cookies & Tracking

We use cookies for essentials (cart, checkout), preferences, and analytics. You can manage cookies via your browser settings and, where available, our cookie banner or preferences tools.

13. Children

Our Services are not directed to children under the age of 13 (or as defined by local law). If you believe a child provided personal data to us, contact us to request deletion.

14. Do Not Sell/Share (California)

We do not sell or share personal information for cross-context behavioral advertising. California residents can contact us for disclosures and requests under the CCPA/CPRA.

15. Automated Decision-Making

We do not use automated decision-making that produces legal or similarly significant effects without human involvement.

16. Changes to this Policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated “Last updated” date.

17. Contact

Questions or requests (including data rights): support@active-ai.org
Last updated: November 30, 2025